Color psychology doesn’t just affect how you may feel at home in your living room or bathroom. The power of combined color schemes also affects the productivity of you and your staff at work. Most businesses choose their brand colors and leave them at that. They might slap those colors on a business card, but that doesn’t always work when selecting a color palette for your building. Here are several common commercial paint colors, their psychological effect, and how you can use them to liven up your office space.
Blue is one of the most attractive colors for anyone, despite traditionally being labeled as a color for just men and boys. Blue is a color that calms and soothes, promotes communication, and improves efficiency, all at the same time. There is a reason that it is the most popular color for large companies and businesses. If your brand colors include the color blue, consider incorporating it into your office space as the base color. This will help set the tone for how you want your office to function.
Red is the second most popular color used in brands. It is a color that evokes strong emotions such as urgency, attention, and intensity. It is often used for seasonal sales (as it promotes urgency) and restaurants (as it also encourages appetites). How much of this color you use in your office space will depend on the type of business you are running. It will also depend on the amount of red present in your logo. If you only have a sliver of red in it, it makes little sense to use it as your base color. A better use of it might be in interview spaces or meeting rooms, where intensity, attention, and focus are required.
Grey is a great color that is very neutral to everything around it. While most popular brands include colors that pop, they almost always combine it with a shade of grey. Grey brings peace of mind and clarity into a space. It also provides a look of class and professionalism, which is a great impression to give when clients visit your office space. Since grey is such a neutral color, it is the perfect base color upon which your other brand colors can build upon. With grey as the base, you can add highlights of your other brand colors in your office space. This lets your office space look professional and creative at the same time.
Green is a color that is growing in popularity for brands and logos. Once a color designated for just vegetables and money is now turning into a symbol for sustainability and environmental safekeeping. There is a reason that companies as large as Mcdonald’s have replaced their traditional, red-themed restaurants with an earth-green as the base color in various locations throughout the world. Green has a balancing and harmonizing effect. It provokes ideas of wealth, stability, nature, and renewal. If you have green as part of your brand, consider using it as a secondary color in your office space. This will give your employees and clients the feeling of wealth, stability, and renewal every time they walk into the office. These feelings are vital in a business, as it indicates that they’ll be around for a long time to come.
Although these three commercial paint colors may seem basic, we can’t underestimate their psychological effect on people. If you have brand colors that you aren’t using to your advantage in your office space, then consider shaking things up! Not only will it positively affect creativity and productivity, but it will also reinforce your brand image to your employees and to whoever walks into your office.
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